Black Intelligentsia Libraries
The New Way Of Thinking
Marketing Manager
Do you love to shop? Do you enjoy traveling, experiencing new cities and cultures, and observing people and their behaviors, inclinations, likes, dislikes, fads, trends, and fashions? If so and if you excel in Math, Science, Art, and Economics, then you should seriously consider becoming a Marketing Manager.
Marketing Managers estimate the demand for products and services that an organization and its competitors offer and identify potential markets for the organization’s products and services, basically studying what people buy and why. They plan, direct, and coordinate marketing policies and programs and develop pricing strategies with the goal of maximizing the firm's profits and share of the market all while ensuring customer satisfation. By working harmoniously with Art Directors, Sales Agents, Public Relations, Product Development, and Financial staff, these professionals plan programs to generate interest in a product or service. To be effective in this profession, Marketing Managers must gain valuable work experience in Advertising, Marketing, Promotions, and Sales and a mastery of the four P's of Marketing: product, price, promotion, and place.
The duties of a Marketing Manager include but are not limited to: working with department staff to discuss topics such as negotiating advertising contracts, selection of advertising media, and products to be advertised; monitoring trends that indicate the need for new products and services; gathering and organizing information to plan advertising campaigns; planning the advertising, including the media by which to advertise (radio, TV, print, online, and billboards); inspecting layouts (sketches or plans for advertisement); initiating market research studies and analyzing their findings; developing pricing strategies for products to be marketed; balancing the goals of a firm with customer satisfaction; directing the hiring of advertising, promotions, and marketing staff and overseeing their daily activities; determining incentives for promotions; overseeing the development of new products; meeting with clients to provide marketing or technical advice; and doing marketing (PowerPoint) presentations.
High school students interested in becoming a Marketing Manager benefit from taking Art, Algebra, Geometry, Trigonometry, Calculus, Statistics, Civics, Economics, Business, Psychology, and Computer Applications. Those entering Marketing/Management Bachelor's of Science (BS), of Art (BA), or of Business Administration (BBA) programs from high school with no previous Marketing training should expect a period 4 years to complete said program.
In Advertising, Marketing Managers create interest among potential buyers of a product or service, devising advertising campaigns (radio, TV, outdoor signs, and newspapers, magazines, and Internet ads) for clients, media firms that sell advertising space or time, and organizations that advertise heavily. In Promotions, they direct programs that combine advertising with purchasing incentives (discounts, samples, gifts, rebates, coupons, sweepstakes, and contests) to increase sales, using direct mail, newspapers, Internet advertisements, in-store displays, product endorsements, and special events to target and attract customers.
The demand for Marketing Managers is expected to increase by 14 percent over the next decade, as advertising, promotions, and marketing will continue to be essential for organizations that seek to maintain and expand their share of the market. And with Internet-based advertising becoming more important, these highly-desirable professionals who can navigate the "digital world" should have the best prospects.
Job Description
Median Salary & Range
Median Salary: $116,010
Salary Range: ~$60,230 - $187,199+
College Majors & Attainment Routes
The normal routes to becoming a Marketing Manager have been to major in Marketing or in either Business, Management, Business Management, or Business Administration (with a Concentration in Marketing).
Colleges That Provide Above Majors
Colleges and universities have Marketing and related majors are: Howard University (Washington, DC); North Carolina A&T State University (Greensboro, North Carolina); Winston Salem State University (Winston Salem, North Carolina); Claflin University (Orangeburg, South Carolina); Albany State University (Albany, Georgia); Clark Atlanta University (Atlanta, Georgia); Savannah State University (Savannah, Georgia); Paine College (Augusta, Georgia); Delaware State University (Dover, Delaware); Fort Valley State University (Fort Valley, Georgia); South Carolina State University (Orangeburg, South Carolina); University of the District of Columbia (Washington, DC); Bowie State University (Bowie, Maryland); Morehouse College (Atlanta, Georgia); Morgan State University (Baltimore, Maryland); Coppin State University (Baltimore, Maryland); Hampton University (Hampton, Virginia); Norfolk State University (Norfolk, Virginia); Virginia State University (Petersburg, Virginia); Virginia Union University (Richmond, Virginia); Elizabeth City State University (Elizabeth City, North Carolina); North Carolina Central University (Durham, North Carolina); Fayetteville State University (Fayetteville, North Carolina); Johnson C. Smith University (Charlotte, North Carolina); Benedict College (Columbia, South Carolina); and Saint Paul's College (Lawrenceville, Virginia).
Available Scholarships
